Anthony Joshua: Betfred's Boxer Tweets Broke Gambling Rules, Says ASA
Anthony Joshua: Betfred's fighter tweets broke betting guidelines, says ASA
1 November 2023
ByRiyah Collins
BBC Newsbeat
Three tweets by Betfred featuring Anthony Joshua have been banned for breaching gaming marketing rules.
The Advertising Standards Authority (ASA) examined the posts shared in March and April promoting a battle.
It said Joshua was likely to strongly interest under-18s - which is forbidden by brand-new betting advertisement guidelines.
Betfred, which turned down claims Joshua attracted children, called the choice "unjustified" and said it would demand an independent review.
Last year the ASA, which manages marketing in the UK on TV, radio and online, updated its rules for promoting gambling., external
The brand-new guidelines specify that business can not attract under-18s "by reflecting or being related to youth culture".
Betfred's tweets featured videos of Joshua discussing his diet, his preparation routine and his pre-fight mindset before his bout with Jermaine Franklin.
The business had argued boxing is an "adult-orientated sport" since its late-night matches are mostly streamed pay-per-view and can only be bought by over-18s.
It likewise said the three tweets weren't marketing but were "editorial" in nature.
The bookmakers did confess Joshua is hugely popular throughout social networks, with 29.3 m followers worldwide, but argued they were "overwhelmingly adult".
However, the ASA found about a countless Joshua's 15.7 m Instagram followers were registered as under-18, as well as 82,000 of his fans on Snapchat.
The guard dog found this to be "a considerable number" suggesting Joshua was "of intrinsic strong appeal" to a young audience.
Anthony Joshua: Betfred's fighter tweets broke betting guidelines, says ASA
1 November 2023
ByRiyah Collins
BBC Newsbeat
Three tweets by Betfred featuring Anthony Joshua have been banned for breaching gaming marketing rules.
The Advertising Standards Authority (ASA) examined the posts shared in March and April promoting a battle.
It said Joshua was likely to strongly interest under-18s - which is forbidden by brand-new betting advertisement guidelines.
Betfred, which turned down claims Joshua attracted children, called the choice "unjustified" and said it would demand an independent review.
Last year the ASA, which manages marketing in the UK on TV, radio and online, updated its rules for promoting gambling., external
The brand-new guidelines specify that business can not attract under-18s "by reflecting or being related to youth culture".
Betfred's tweets featured videos of Joshua discussing his diet, his preparation routine and his pre-fight mindset before his bout with Jermaine Franklin.
The business had argued boxing is an "adult-orientated sport" since its late-night matches are mostly streamed pay-per-view and can only be bought by over-18s.
It likewise said the three tweets weren't marketing but were "editorial" in nature.
The bookmakers did confess Joshua is hugely popular throughout social networks, with 29.3 m followers worldwide, but argued they were "overwhelmingly adult".
However, the ASA found about a countless Joshua's 15.7 m Instagram followers were registered as under-18, as well as 82,000 of his fans on Snapchat.
The guard dog found this to be "a considerable number" suggesting Joshua was "of intrinsic strong appeal" to a young audience.