Anthony Joshua: Betfred's Boxer Tweets Broke Gambling Rules, Says ASA
Anthony Joshua: Betfred's boxer tweets broke gambling guidelines, states ASA
1 November 2023
ByRiyah Collins
BBC Newsbeat
Three tweets by Betfred including Anthony Joshua have been prohibited for breaching betting marketing guidelines.
The Advertising Standards Authority (ASA) examined the posts shared in March and April promoting a battle.
It stated Joshua was likely to strongly interest under-18s - which is prohibited by brand-new gambling advertisement guidelines.
Betfred, which rejected claims Joshua interested kids, called the decision "unjust" and said it would demand an independent review.
In 2015 the ASA, which controls advertising in the UK on TV, radio and online, upgraded its rules for promoting gambling., external
The brand-new standards specify that companies can not interest under-18s "by reflecting or being associated with youth culture".
Betfred's tweets featured videos of Joshua discussing his diet, his preparation routine and his pre-fight mindset before his bout with Jermaine Franklin.
The company had argued boxing is an "adult-orientated sport" since its late-night matches are mainly streamed pay-per-view and can only be purchased by over-18s.
It likewise said the 3 tweets weren't advertising however were "editorial" in nature.
The bookies did admit Joshua is extremely popular throughout social media, with 29.3 m fans worldwide, however argued they were "overwhelmingly adult".
However, the ASA found about a countless Joshua's 15.7 m Instagram followers were signed up as under-18, in addition to 82,000 of his fans on Snapchat.
The guard dog found this to be "a significant number" indicating Joshua was "of fundamental strong appeal" to a young audience.
Anthony Joshua: Betfred's boxer tweets broke gambling guidelines, states ASA
1 November 2023
ByRiyah Collins
BBC Newsbeat
Three tweets by Betfred including Anthony Joshua have been prohibited for breaching betting marketing guidelines.
The Advertising Standards Authority (ASA) examined the posts shared in March and April promoting a battle.
It stated Joshua was likely to strongly interest under-18s - which is prohibited by brand-new gambling advertisement guidelines.
Betfred, which rejected claims Joshua interested kids, called the decision "unjust" and said it would demand an independent review.
In 2015 the ASA, which controls advertising in the UK on TV, radio and online, upgraded its rules for promoting gambling., external
The brand-new standards specify that companies can not interest under-18s "by reflecting or being associated with youth culture".
Betfred's tweets featured videos of Joshua discussing his diet, his preparation routine and his pre-fight mindset before his bout with Jermaine Franklin.
The company had argued boxing is an "adult-orientated sport" since its late-night matches are mainly streamed pay-per-view and can only be purchased by over-18s.
It likewise said the 3 tweets weren't advertising however were "editorial" in nature.
The bookies did admit Joshua is extremely popular throughout social media, with 29.3 m fans worldwide, however argued they were "overwhelmingly adult".
However, the ASA found about a countless Joshua's 15.7 m Instagram followers were signed up as under-18, in addition to 82,000 of his fans on Snapchat.
The guard dog found this to be "a significant number" indicating Joshua was "of fundamental strong appeal" to a young audience.