Manchester United in Sponsorship Deal With Bwin
Manchester United in sponsorship deal with Bwin
16 August 2012
Manchester United has signed a three-year sponsorship handle sports betting business Bwin for an undisclosed amount, making it the club's "official online gaming and wagering partner".
Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.
Recently, United floated its shares on the US stock exchange, raising $233m (₤ 150m), less than initially hoped.
The flotation values the club at more than $2.3 bn, making it one of the most significant sports clubs on the planet.
Last month, the club signed a shirt sponsorship deal with US cars and truck brand name Chevrolet which will begin in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's primary shirt sponsor.
'Great opportunity'
"As Europe's leading online sports betting operator, football is fundamental to our long-term success, making up approximately half of our total sports wagering revenue of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's parent business, Bwin.party.
"Man Utd has 569 million fans outside of Europe, offering us with a great chance to use jointly created and ingenious items in countries that do not yet enable genuine money online sports betting," he said.
Manchester United has actually been managed considering that 2005 by the Glazer household, the billionaire US sports investors who likewise own the Tampa Bay Buccaneers American football franchise.
About half of the $233m that the club raised from its flotation will go to settling the club's debts, with the rest going to the Glazers.
Shares in the club shut down at $13.77 in New York, closing listed below their flotation cost of $14 for the very first time.
Manchester United
Link
Manchester United in sponsorship deal with Bwin
16 August 2012
Manchester United has signed a three-year sponsorship handle sports betting business Bwin for an undisclosed amount, making it the club's "official online gaming and wagering partner".
Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.
Recently, United floated its shares on the US stock exchange, raising $233m (₤ 150m), less than initially hoped.
The flotation values the club at more than $2.3 bn, making it one of the most significant sports clubs on the planet.
Last month, the club signed a shirt sponsorship deal with US cars and truck brand name Chevrolet which will begin in the 2014-15 season.
Manchester United now has 28 various sponsors, external, with Aon the club's primary shirt sponsor.
'Great opportunity'
"As Europe's leading online sports betting operator, football is fundamental to our long-term success, making up approximately half of our total sports wagering revenue of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's parent business, Bwin.party.
"Man Utd has 569 million fans outside of Europe, offering us with a great chance to use jointly created and ingenious items in countries that do not yet enable genuine money online sports betting," he said.
Manchester United has actually been managed considering that 2005 by the Glazer household, the billionaire US sports investors who likewise own the Tampa Bay Buccaneers American football franchise.
About half of the $233m that the club raised from its flotation will go to settling the club's debts, with the rest going to the Glazers.
Shares in the club shut down at $13.77 in New York, closing listed below their flotation cost of $14 for the very first time.
Manchester United
Link