SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has announced that betting company Ladbrokes will be its main sponsor from next season.
The two-year deal, thought to be worth a little over ₤ 4m, includes rights throughout all four leagues and 42 clubs.
While it did not reveal any figures, Ladbrokes said the deal was the greatest of its kind in Scottish football.
The SPFL has been without a sponsor considering that 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League until its contract ended 2 years back, electing not to restore the ₤ 2m-per-year deal.
Funds from that were divided in between 12 clubs.
The new offer will result in the Scotland's leagues become known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "absolutely thrilled" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the biggest single ever title sponsorship offer of this nature in Scotland in 125 years of the Scottish Football League.
"So it's hugely significant, I think, financially.
"It's an offer across the whole of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the rules.
"On all those levels, I think it's terrific news for all clubs in Scotland."
The new offer takes the total SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will get an extra ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.
At the bottom end of the scale, the team completing bottom of League Two will earn their club an extra ₤ 3,600.
"As much of a monetary distinction, there is a pride problem here," stated Doncaster.
SPFL names Ladbrokes as sponsor in ₤ 4m deal
The Scottish Professional Football League (SPFL) has announced that betting company Ladbrokes will be its main sponsor from next season.
The two-year deal, thought to be worth a little over ₤ 4m, includes rights throughout all four leagues and 42 clubs.
While it did not reveal any figures, Ladbrokes said the deal was the greatest of its kind in Scottish football.
The SPFL has been without a sponsor considering that 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League until its contract ended 2 years back, electing not to restore the ₤ 2m-per-year deal.
Funds from that were divided in between 12 clubs.
The new offer will result in the Scotland's leagues become known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "absolutely thrilled" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the biggest single ever title sponsorship offer of this nature in Scotland in 125 years of the Scottish Football League.
"So it's hugely significant, I think, financially.
"It's an offer across the whole of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder system set out in the rules.
"On all those levels, I think it's terrific news for all clubs in Scotland."
The new offer takes the total SPFL prize-money fund to ₤ 20m.
Next season's Premiership champs will get an extra ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.
At the bottom end of the scale, the team completing bottom of League Two will earn their club an extra ₤ 3,600.
"As much of a monetary distinction, there is a pride problem here," stated Doncaster.