William Hill Advert Linked Betting to Sexual Success
William Hill advert connected wagering to sexual success
15 May 2019
An advert for a betting company seen on the dating app Tinder has actually been banned for linking gambling to sexual success.
The ad for William Hill, which was sent as a message to users, read: "Stuck in the pal zone? You won't be for a lot longer if you utilize this Cheltenham [horse racing] free bet deal."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) said it needs to not appear once again in its present type.
It stated that, according to marketing rules, betting advertisements must not connect wagering to "seduction, sexual success or improved beauty".
"We considered that the text ... recommended that those who bet would be more likely to develop a friendship into a sexual relationship and therefore connected betting with sexual success," it stated.
William Hill at first safeguarded the March advert after a consumer complained.
The firm stated consumers who registered would "participate in a relationship with William Hill", and the advert was expected to relate this to the nature of business they were marketing on - Tinder.
It stated it was not its intent to connect gambling to sexual success.
However, upon reflection it agreed the advertisement could have been misinterpreted and took it down willingly.
William Hill stated: "We take on board what the ASA have said about this specific advert and have eliminated it from flow."
Tinder on the other hand stated it had examined the ad before releasing it, finding it was not socially irresponsible, offensive or targeting minors.
'Speechless'
Campaigners have been requiring tougher policy of gambling marketing.
William Hill advert connected wagering to sexual success
15 May 2019
An advert for a betting company seen on the dating app Tinder has actually been banned for linking gambling to sexual success.
The ad for William Hill, which was sent as a message to users, read: "Stuck in the pal zone? You won't be for a lot longer if you utilize this Cheltenham [horse racing] free bet deal."
It was followed by a link to download the William Hill app.
But the Advertising Standards Authority (ASA) said it needs to not appear once again in its present type.
It stated that, according to marketing rules, betting advertisements must not connect wagering to "seduction, sexual success or improved beauty".
"We considered that the text ... recommended that those who bet would be more likely to develop a friendship into a sexual relationship and therefore connected betting with sexual success," it stated.
William Hill at first safeguarded the March advert after a consumer complained.
The firm stated consumers who registered would "participate in a relationship with William Hill", and the advert was expected to relate this to the nature of business they were marketing on - Tinder.
It stated it was not its intent to connect gambling to sexual success.
However, upon reflection it agreed the advertisement could have been misinterpreted and took it down willingly.
William Hill stated: "We take on board what the ASA have said about this specific advert and have eliminated it from flow."
Tinder on the other hand stated it had examined the ad before releasing it, finding it was not socially irresponsible, offensive or targeting minors.
'Speechless'
Campaigners have been requiring tougher policy of gambling marketing.