Sky Bet Extends English Football League Sponsorship Deal
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League up until the summer season of 2024.
The gambling operation is the headline sponsor for the Championship, League One and League Two football departments.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to discourage issue gambling through messaging on t-shirts, and that clubs will benefit through more cash.
The deal, which is worth 10s of millions of pounds, has remained in location because 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.
This will make the 11-year offer one of the longest in professional sport, the company stated.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The betting industry has actually been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, announced it would end sponsorship handle gambling firms.
However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling companies.
The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three departments below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the revenue created to help them run their everyday operations.
Sky Bet extends English Football League sponsorship deal
17 November 2017
30 Comments
Sky Bet has actually extended its multi-million pound sponsorship deal with the English Football League up until the summer season of 2024.
The gambling operation is the headline sponsor for the Championship, League One and League Two football departments.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to discourage issue gambling through messaging on t-shirts, and that clubs will benefit through more cash.
The deal, which is worth 10s of millions of pounds, has remained in location because 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.
This will make the 11-year offer one of the longest in professional sport, the company stated.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The betting industry has actually been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, announced it would end sponsorship handle gambling firms.
However, competitors organisers, and the clubs themselves, are complimentary to take sponsorship from gambling companies.
The cash from the Sky Bet deal will be divided amongst the 72 clubs in the English Football League, which covers the three departments below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League used the revenue created to help them run their everyday operations.